Visit Qatar has entered a strategic partnership with Microsoft to integrate advanced AI technologies into the country’s tourism sector. Signed at Web Summit Qatar 2025, this collaboration aims to enhance travel experiences with cutting-edge solutions like conversational AI, smart mapping, and personalized itineraries, powered by Microsoft Azure and OpenAI.
The partnership builds upon Visit Qatar’s successful GenAI Travel Concierge, an AI-driven travel assistant designed to provide visitors with real-time assistance and personalized recommendations. The integration of AI will offer multi-language support, smart navigation, seamless booking, and tailored experiences for travelers exploring Qatar’s attractions, cultural sites, and events.
This initiative is part of Qatar’s broader vision to position itself as a global leader in digital tourism, offering innovative solutions to improve efficiency and convenience for international visitors. The AI-powered tools are set to revolutionize trip planning, particularly for travelers with short layovers, such as those transiting through Hamad International Airport.
Qatar’s AI-driven tourism strategy has already earned recognition, including the Microsoft AI Excellence Award and multiple MENA Digital Awards. Experts predict that this move will have a significant impact on the global travel industry, encouraging other destinations to invest in similar AI-driven innovations.
As Qatar leads the way in digital tourism, the Visit Qatar platform, powered by Microsoft’s AI solutions, promises to create a seamless, interactive, and personalized travel experience for visitors in 2025 and beyond.