e& UAE, in partnership with Kindred.co, has launched the innovative “Save & Grow” programme, aimed at promoting environmental sustainability and offering users exclusive discounts on over 9,000 online retailers. The initiative allows e& UAE users to save money while contributing to tree-planting efforts in the UAE.
By linking purchases to environmental initiatives, the programme offers an average 10% discount per transaction across popular retailers like Noon, Ounass, and Namshi, with a portion of the transaction revenue directed towards eco-friendly projects. The initiative also integrates seamless savings notifications for users, encouraging smarter purchasing decisions.
Through this collaboration, e& UAE, Kindred.co, and The Storey Group aim to make a tangible impact on the environment by promoting sustainable business practices and helping to create a greener future. With the launch of “Save & Grow,” e& UAE strengthens its commitment to sustainability and provides users with an opportunity to engage in eco-conscious purchasing while saving money.
Key Features:
- Discounts of up to 10% at 9,000+ retailers.
- Contributions to tree planting and environmental sustainability.
- Tracking of cumulative tree planting efforts through the e& UAE App.
- Focus on smarter, more sustainable shopping choices for consumers.
About e& UAE
e& UAE is the telecom arm of e& in the UAE, providing innovative digital solutions and services that go beyond core telecom, including health, insurance, and gaming. The company strives for sustainable growth and aims to lead the digital transformation in the region.
About Kindred.co
Kindred.co is a commerce media company that offers customer engagement and loyalty solutions, connecting users with global merchants. Its efforts are driven by a purpose to support environmental and social causes, dedicating 51% of its profits to charitable initiatives.
About The Storey Group
The Storey Group focuses on large-scale reforestation and environmental impact projects, including mangrove restoration and afforestation initiatives. The group works to integrate tree planting into corporate ESG commitments to enhance sustainability efforts.