ORA Technologies, a Moroccan superapp developer, has raised $1.9 million in pre-Series A funding, bringing its total funding to $4.4 million since its 2023 launch. The round was led by local investment firms Witamax and Azur Innovation Management, marking the company as one of the best-funded Moroccan startups.
This latest investment comes entirely from Moroccan investors, reflecting growing confidence in local tech ventures. ORA Technologies plans to use the funds to expand its two flagship offerings: ORA Cash, Morocco’s first social mobile wallet, and KooulMaroc, a 100% Moroccan food delivery application.
Founded by Omar Alami, ORA Technologies offers an integrated mobile platform that combines peer-to-peer payments, e-commerce, on-demand services, social networking, and digital wallet features. The app aims to streamline financial transactions for Moroccan consumers by offering multiple services in one unified platform.
The company currently operates three distinct products, with ORA Cash, which has been available on mobile app stores for four years, predating the company’s official 2023 launch.
“This fundraising comes at a time when all eyes are on Morocco,” said Alami. “Our country is the very next tech hub in Africa, benefiting from solid macro fundamentals, a stable currency, a large consumer market of 40 million people, and a new wave of smart, competitive tech founders.”
ORA Cash allows users to send money instantly, make QR code payments, and manage financial transactions through an interface available in five languages, including Darija, the local Moroccan dialect. The platform also supports utility bill payments, phone top-ups, and cash withdrawals at over 5,000 partner locations nationwide.
Since its launch, the platform has experienced rapid growth, with over 300,000 downloads to date, reflecting strong demand for accessible digital financial services in Morocco, where many individuals remain underbanked.
Developed in collaboration with M2T, a subsidiary of Banque Centrale Populaire, one of Morocco’s leading financial institutions, ORA Cash extends financial services to underserved communities in the country.
“With ORA Cash, we want to build a community of connected users who can manage their finances with simplicity and modernity,” Alami explained. “This project is another step toward building a digital and inclusive Morocco, in line with national financial inclusion goals.”
Morocco’s fintech evolution is gaining momentum, with both private and public sector efforts. In addition to ORA’s rapid growth, initiatives like the Financial Inclusion Caravan—supported by the Ministry of Industry and Trade, Al Barid Bank, and Visa—are equipping merchants with digital payment solutions, further establishing Morocco as a rising fintech hub.
The new investment will accelerate the growth of ORA’s services, facilitate wider adoption, and support financial inclusion efforts in Morocco.
Previously, the company raised $1 million in pre-seed funding and $1.5 million in seed funding, primarily used to develop and launch ORA Cash.
As Morocco emerges as a leading tech hub in Africa, ORA Technologies is redefining digital and financial services, helping position the country as a key player in the region’s digital transformation.
