Abu Dhabi – e& UAE and evision have unveiled STARZ ON Business, a pioneering over-the-top (OTT) TV service designed specifically for small and medium-sized businesses (SMBs) and enterprise customers. The service aims to transform how businesses engage and entertain their customers with a curated blend of live TV and video on demand (VoD) content.
Developed by evision, the media and entertainment arm of e&, STARZ ON Business provides specialized technology and entertainment solutions tailored to various business sectors, including restaurants, retail, fitness centers, and hospitality. The service also features digital signage, allowing businesses to display brand messages and create dynamic visual environments that engage and captivate customers.
Esam Mahmoud, Senior Vice President of SMB at e& UAE – Business, said, “With STARZ ON Business, we are pioneering a new era of digital entertainment for businesses. This service empowers businesses to connect with their audiences innovatively, offering curated content and integrated solutions that will redefine customer experiences across diverse sectors.”
Zahra Zayat, Chief Commercial Officer of evision, added, “We are excited to introduce STARZ ON Business, a first-of-its-kind OTT TV service for SMB and enterprise clients in the region. This innovative service provides businesses with tools to entertain and captivate audiences while allowing them to upsell products through curated content.”
Customers can sign up for STARZ ON Business through both online and offline channels. The basic OTT package starts at AED 29, with more comprehensive packages, including OTT with digital signage and TV features, starting at AED 159. New subscribers will receive a free first month for any OTT subscription.
The service provides several benefits for businesses, including tailored VoD content specific to industries like culinary content for restaurants, fitness videos for gyms, and lifestyle segments for retail. It also minimizes hardware requirements by allowing a single screen to serve dual purposes, reducing costs and simplifying the setup process. Additionally, businesses can integrate brand messages and OTT content seamlessly using split-screen functionality, maximizing the utility of screen space and creating a more engaging customer experience.
About e& UAE
e& UAE is the flagship telecom arm of e& in the UAE, with a legacy of excellence in connectivity. e& UAE strives to deliver world-class connectivity experiences and innovation, expanding services into areas such as health, insurance, and gaming. As an AI-powered telco, e& UAE is committed to empowering businesses and industries with cutting-edge AI solutions and sustainable innovation.
