DUBAI, UAE, March 24, 2025 /EINPresswire.com/ — The Binary Holdings (TBH) and Robi Axiata Limited, Bangladesh’s second-largest telecom operator, have entered into a strategic partnership to introduce Web3-powered gamification to over 40 million Robi users. The collaboration, facilitated through TBH’s local partner Colorz Technology, will integrate blockchain-driven incentives into Robi’s mobile ecosystem, allowing subscribers to earn rewards through data usage, content creation, and mobile interactions.
As digital adoption accelerates in Bangladesh, traditional models of user engagement are evolving. This collaboration aims to enhance user experience by offering subscribers new ways to interact with Robi’s services while earning digital rewards for their everyday mobile activities, such as watching videos, sharing content, or optimizing data usage. The Web3-powered incentives will help boost user engagement while opening new revenue streams for Robi.
Yannis Karipsiadis, CIO at The Binary Holdings, commented: “This partnership is about more than just rewards—it’s about redefining digital engagement. Web3-powered gamification introduces an entirely new layer of interaction, giving users direct benefits for their mobile behavior.”
By leveraging blockchain technology, this initiative also aims to increase Robi’s Average Revenue Per User (ARPU). Encouraging more frequent interactions and deeper engagement with services will drive both retention and monetization opportunities.
“We are constantly looking for innovative ways to enhance user experience and drive value for our subscribers. Partnering with TBH allows us to explore Web3-powered incentives that align with our digital growth strategy,” said Shafiq Shamsur Razzaq, Acting Head of VAS & New Business at Robi.
Fattah Ahmed, General Manager of Esports & Gaming, added, “We are thrilled to see Abrar Mubtaseem Ahmed, Senior Associate, Esports & Gaming, and the team making a breakthrough with this innovative Web3 gamification initiative, setting new benchmarks for digital engagement in Bangladesh.”
Through TBH’s Web3 infrastructure, Robi users will have access to a reward system that includes:
- Content Monetization: Users can earn digital tokens ($BNRY) for sharing and engaging with mobile content.
- Data-Based Incentives: Rewards based on data consumption patterns.
- Loyalty & Interaction Bonuses: Engagement with apps and network interactions will contribute to redeemable incentives.
These rewards can be redeemed within the Robi ecosystem, offering subscribers benefits like discounted services, premium content access, and other exclusive perks.
Unlocking Web3’s Potential in Bangladesh
Bangladesh has seen a rapid digital transformation, but Web3 adoption remains in its early stages. This partnership aims to bridge the gap between mainstream users and blockchain-powered applications by seamlessly integrating Web3 solutions into everyday mobile activities. By offering digital incentives in a familiar context, TBH and Robi are paving the way for broader blockchain adoption in one of Asia’s fastest-growing digital markets.
About The Binary Holdings (TBH)
The Binary Holdings (TBH) provides Web3 infrastructure solutions for telecommunications and financial enterprises, driving digital innovation through blockchain-based engagement models. With a growing user base across emerging markets, TBH facilitates scalable blockchain integration for mainstream adoption.
About Robi Axiata Limited
Robi Axiata Limited is a leading telecommunications service provider in Bangladesh, serving over 40 million subscribers. A subsidiary of Axiata Group Berhad, Robi is committed to advancing digital inclusion through innovative mobile services and next-generation technology solutions.
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