ArabyAds, VIDAA, and Hisense Expand Strategic Partnership to Revolutionize CTV Advertising in MENA

ArabyAds, VIDAA, and Hisense have expanded their strategic partnership to revolutionize CTV advertising in MENA. The collaboration leverages VIDAA’s Smart TV platform and Hisense’s market reach, providing advertisers with data-driven solutions for premium CTV inventory, delivering targeted, measurable, and interactive ad experiences across the UAE and Saudi Arabia.

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Africa’s Digital Payments Economy to Reach $1.5 Trillion by 2030, Mastercard Report Reveals

A new Mastercard report forecasts Africa’s digital payments economy will reach $1.5 trillion by 2030. Key initiatives focus on empowering SMEs, boosting the fintech sector, and enhancing cross-border payments. The report highlights rising internet penetration and financial inclusion, driving Africa’s shift toward digital transaction adoption.

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WE Partners with CIB to Enhance Financial Services and Digital Inclusion in Egypt

WE has partnered with Commercial International Bank (CIB) to offer tailored financial services to WE customers across Egypt. This collaboration aims to enhance financial inclusion, promote financial literacy, and integrate the informal economy into the formal financial sector, contributing to Egypt’s digital transformation and improving access to banking services.

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