SalamAir, Oman’s budget-friendly airline, has launched a new WhatsApp service that allows passengers to receive their tickets and boarding passes directly through the messaging app. This initiative is part of the airline’s ongoing digital transformation and commitment to enhancing customer-centric services.
The new feature enables travelers to enjoy a more connected and streamlined experience from booking to boarding. It follows SalamAir’s recent service upgrades, including the launch of Express Bag and Priority services, which offer passengers greater flexibility and personalized options while flying.
Steven Allen, Chief Commercial Officer of SalamAir, explained, “As part of our broader digital transformation strategy, we’re introducing smart, customer-focused tools like our new WhatsApp service to enhance flexibility and control.” He added, “This is just the beginning; the WhatsApp platform will continue to evolve, providing even more features to make the travel experience seamless and personal.”
SalamAir’s latest move mirrors a growing trend in the aviation industry, particularly among low-cost carriers, to leverage popular messaging platforms to reduce costs, improve customer service, and boost engagement. With over two billion active users globally, WhatsApp offers a low-barrier and high-impact channel for real-time updates and service delivery.
The introduction of WhatsApp also taps into the industry’s broader focus on delivering hyper-personalized travel experiences, with messaging apps increasingly being used to provide automated, tailored, and real-time communication throughout the customer journey.
