Al Meera Consumer Goods Company is intensifying efforts to digitize its platforms and expand self-checkout capabilities as part of its ongoing strategy to enhance customer service. The company’s board report, presented at its annual general assembly meeting, outlined key priorities for 2024, including operational efficiency, digital transformation, and customer-centric service upgrades.
Al Meera’s strategy is focused on improving the customer experience by embracing technological advancements, upgrading store aesthetics, and enhancing the self-checkout process. The company aims to achieve operational excellence and cost-effectiveness through streamlined processes while delivering superior value to customers. “Looking towards the future, we remain committed to enhancing the customer experience through continuous digital innovation,” said Abdulla Abdulaziz Abdullah Turki al-Subaie, Al Meera’s chairman.
During the review period, Al Meera made significant progress in expanding both its online and offline market presence. Its online and home delivery services contributed 5%–6% of total sales. In 2024, the company introduced smart shopping carts, a first for Qatar, as part of its digital transformation efforts. Additionally, Al Meera opened its first fully automated, checkout-free branch, Al Meera Smart, in 2023, and continues to advance its digital offerings.
The company also enhanced its internal operations through the integration of the SAP system, following a strategic partnership with the global technology leader in 2023. This collaboration aims to modernize Al Meera’s branches and services with advanced cloud solutions, further contributing to its expansion plans and improving the experience for customers and employees.
While driving innovation and sustainability, Al Meera remains committed to supporting local industries and promoting Qatari-made products. Through targeted in-store promotions, Al Meera continues to drive strong engagement and reaffirm its commitment to the development of Qatar’s retail sector.
