In a pioneering move towards sustainability, Premier Inn Middle East has partnered with The Digital Hotelier to implement advanced digital solutions across the Gulf Cooperation Council (GCC) region, including Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman. Announced during the Arabian Travel Market (ATM) 2025 in Dubai, this collaboration aims to revolutionize the hospitality industry by integrating cutting-edge technology to reduce waste, optimize resource use, and enhance operational efficiency, setting new sustainability standards for the region.
Premier Inn, known for its budget-friendly accommodations and commitment to operational efficiency, has teamed up with The Digital Hotelier to further its environmental goals. This partnership introduces state-of-the-art digital solutions designed to streamline guest services, reduce paper consumption, and improve resource efficiency. It also marks Premier Inn as the first hotel group in the region to implement a suite of sustainability-focused digital tools.
A key feature of the collaboration is the real-time environmental impact dashboard, which provides detailed insights into sustainability performance. This tool enables Premier Inn hotels across the GCC to track crucial environmental indicators, such as CO2 emissions prevented, water conservation, paper usage reduction, and waste reduction efforts. With this data, hotel teams can make data-driven decisions that boost both operational performance and environmental impact.
The dashboard is a transformative tool that empowers hotel management teams to make swift, informed decisions, promoting sustainability while aligning with national initiatives like the UAE Green Agenda 2030. This partnership exemplifies the potential of technology to drive environmental responsibility and efficiency in the hospitality sector.
Simon Leigh, Managing Director of Premier Inn Middle East, expressed enthusiasm about the partnership: “We are excited to partner with The Digital Hotelier to drive sustainability and create a seamless digital experience for our guests. This collaboration aligns with our commitment to positive environmental and social impact.”
Qutaiba Alali, Founder & CEO of The Digital Hotelier, echoed similar sentiments: “This partnership reflects our shared commitment to sustainability and digital transformation. Together, we’re creating a smarter, greener, and guest-centric future for the hospitality industry.”
This collaboration not only supports regional sustainability efforts but also sets a new benchmark for responsible innovation in the GCC’s rapidly growing tourism sector. By embracing digital transformation, Premier Inn and The Digital Hotelier are helping shape a more sustainable future for the region’s hospitality industry, fostering both environmental stewardship and economic growth.
