du has officially secured the Guinness World Record for the “longest promotional livestream,” in collaboration with TikTok Live MENA. The innovative campaign, designed to demonstrate the reliability and strength of du’s unbreakable network, featured a continuous 48-hour livestream without any interruptions, showcasing the seamless handoff of a smartphone from one individual to another.
The livestream took place from April 11-13, showcasing a variety of exhilarating experiences across the UAE, such as kayaking in Abu Dhabi, ziplining in Ras Al Khaimah, and peaceful hot air balloon rides. The event was presented by a representative from Guinness World Records, who awarded du with the official certification for breaking the record.
This milestone follows du’s ongoing investment in 5G technology, which now covers 99% of the UAE’s population. The company is advancing further by delivering 5G-Advanced capabilities across the country. The livestream not only highlighted du’s network capabilities but also featured live cultural and adventurous experiences from the UAE, reinforcing the company’s commitment to providing reliable, high-speed connectivity.
Karim Benkirane, Chief Commercial Officer of du, commented, “This record symbolizes years of investment since our pioneering launch of 5G technology. It underscores our commitment to offering top-tier connectivity that allows people to experience the rich cultural and adventurous offerings of the UAE from anywhere.”
Boxia Liu, Regional Director of TikTok LIVE MENA, expressed pride in the collaboration: “This achievement redefines how digital platforms can connect cultures and communities. Together with du’s exceptional connectivity, we’ve created authentic, real-time experiences that engage audiences and showcase the vibrant spirit of the UAE in an unforgettable way.”
