HUTCH has expanded its partnership with Singer, Sri Lanka’s leading consumer durables retailer, to accelerate digital transformation and provide customers with easier access to eSIM technology. The collaboration aims to offer a fully digital, streamlined onboarding process for mobile users across the country, enhancing convenience and efficiency.
The new digital onboarding model eliminates the need for paperwork and in-person visits. Customers can activate their eSIMs instantly by scanning an in-store QR code, which directs them to a HUTCH digital platform. Alternatively, they can request a physical SIM to be delivered directly to their doorstep. This hassle-free process aligns with today’s digital lifestyle, offering a seamless experience for customers.
By integrating HUTCH’s connectivity solutions with Singer’s extensive retail presence, the partnership enables a one-stop solution for mobile needs—from device purchase to network activation. In addition, customers will enjoy exclusive discounts on entry-level smartphones under the HONOR and ZTE brands, promoting digital inclusivity and making advanced technology more accessible.
Hamdhy Hassen, Chief Marketing Officer of HUTCH Sri Lanka, stated, “Our focus is on empowering people in the digital era. This partnership with Singer is a major step forward in simplifying mobile access, whether it’s getting an instant eSIM, a QR-powered SIM delivery, or an affordable smartphone upgrade.”
Janmesh Antony, Marketing Director at Singer Sri Lanka PLC, added, “Singer’s goal has always been to offer cutting-edge technology and convenience. Partnering with HUTCH aligns with our vision of delivering value-driven solutions, allowing customers to access premium mobile devices and seamless connectivity in one place.”
This partnership underscores HUTCH and Singer’s commitment to improving service accessibility, simplifying the customer experience, and driving the future of mobile service delivery across Sri Lanka.
