In a transformative move to support small and medium-sized enterprises (SMEs) in the UAE, BoxCommerce, a global leader in eCommerce platforms and MasterCard Start Path Partner, has announced a strategic partnership with ruya. This collaboration combines banking services and eCommerce tools into a single integrated solution, specifically designed to help SMEs in the UAE succeed and thrive in the digital economy.
As the UAE’s eCommerce market continues to grow, expected to reach AED 50 billion by 2028, with over 70% of the population shopping online, this partnership comes at a crucial time. While the UAE is home to approximately 600,000 SMEs, many still face challenges accessing affordable, powerful digital tools and banking services tailored for growth.
With this new partnership, ruya’s SME clients will gain seamless access to BoxCommerce’s all-in-one eCommerce platform, enabling them to create an online store in minutes. This platform includes integrated payment solutions, delivery systems, social media marketing, and access to online marketplaces. Meanwhile, ruya will offer customized financial products and services designed to support the digital needs of these SMEs, ensuring they have the resources necessary to scale their businesses effectively.
Craig McLeod, CEO of BoxCommerce, emphasized that the collaboration aims to empower SMEs, which form the backbone of the UAE economy, constituting 94% of all companies and employing over 86% of the private workforce. By combining eCommerce tools with banking services, the partnership provides a complete solution to help local businesses grow in a digital-first world.
Christoph Koster, CEO of ruya, highlighted that the partnership reflects their shared commitment to enabling SMEs to thrive in today’s digital economy by providing them with the right tools to succeed.
Both companies are committed to driving inclusive digital transformation, with BoxCommerce bringing global expertise and infrastructure, and ruya offering deep insight into local business needs and banking innovation. Together, they aim to eliminate the barriers preventing SMEs from going digital, offering a seamless solution that blends financial services with powerful eCommerce tools.
