At GITEX Africa 2025, Akim Benamara, Founder and Chief Editor, engaged in a thought-provoking discussion with Mounia Terhzaz, Regional CEO for Africa at Digital Virgo, on the company’s significant role in Morocco’s digital transformation. They explored how Digital Virgo is advancing financial inclusion through innovative payment solutions and empowering local content creators to scale across Africa.
Digital Virgo’s Strategic Role in Morocco
Terhzaz began by highlighting Digital Virgo’s integral position in Morocco’s digital evolution. “We act and co-build with stakeholders in Morocco on a broader ecosystem and digital objectives,” she explained. This approach aligns with Morocco’s national goals of expanding financial inclusion and increasing access to digital content, establishing Digital Virgo as a key partner in the country’s digital future.
“At Digital Virgo, we’re more than just a service provider. We’re a strategic partner in Morocco’s digital transition, focusing on financial inclusion and content accessibility,” said Terhzaz.
Blending Technology with Market Expertise for Financial Inclusion
Digital Virgo’s success is driven by its ability to merge cutting-edge technology with a deep understanding of Morocco’s market dynamics. This synergy allows the company to create mobile monetization and payment solutions that cater to local needs. Key innovations such as direct carrier billing (DCB) and mobile money are crucial in a country where nearly half the population is unbanked. Terhzaz emphasized, “It’s important to provide both users and content providers access to millions of mobile users.”
Empowering Local Content Providers
Beyond payments, Digital Virgo supports local content creators in sectors like music, eSports, and beauty. By partnering with telecom operators and leveraging sophisticated digital marketing strategies, the company helps creators monetize their work and expand their reach across diverse African markets. “We facilitate a go-to-market strategy that combines technology, visibility, and user engagement,” Terhzaz noted.
Agility and Local Insight: Navigating Morocco’s Digital Landscape
Terhzaz also stressed that agility and an in-depth understanding of local user behavior are vital in Morocco’s fast-evolving yet traditionally rooted digital ecosystem. With a presence in several African countries, Digital Virgo has gained invaluable insights into the varied market expectations. “Being local in Morocco or other African territories is key,” she added, showcasing how local expertise fuels the company’s ability to adapt and innovate effectively.
Optimism for the Future of Digital Payments in Morocco
While acknowledging the conservative payment culture in Morocco, Terhzaz expressed optimism about the future of digital payments. “We see a real explosion of these kinds of payments,” she said, referring to the growing adoption of DCB and mobile payment services. Digital Virgo’s integrated approach—blending technology, market knowledge, and strategic partnerships—positions the company as a vital player in Morocco’s digital economy. Through this approach, the company bridges gaps in financial access, supports content monetization, and contributes to the country’s broader digital objectives.
