Ooredoo Qatar has teamed up with Hoppr to introduce HopprTV on selected set-top boxes, aiming to advance personalized television advertising in Qatar. The partnership will leverage Ooredoo’s first-party data and HopprTV’s targeted audience capabilities to deliver more relevant advertising experiences for viewers, all without requiring new infrastructure or technology investments from the telecom operator.
This move comes as MENA advertisers face growing challenges in optimizing connected TV (CTV) ad targeting while maintaining data privacy compliance. According to a 2025 Altman Solon report, 86% of MENA advertisers struggle with data transparency, and 88% lack in-house expertise on digital ad purchases. HopprTV aims to address these issues with its plug-and-play solution, maximizing available data to enhance advertising efficiency.
Ooredoo plans to pilot the HopprTV software on a portion of its set-top boxes, evaluating the platform’s ability to provide valuable market intelligence and improve customer engagement through more personalized advertising. The trial will explore how Ooredoo’s audience data combined with HopprTV’s analytical tools can elevate Ooredoo TV’s customer experience by improving audience management, ad placements, and unlocking new revenue streams.
Mustafa Peracha, Chief Consumer Officer at Ooredoo Qatar, expressed enthusiasm for HopprTV’s ability to target diverse audiences within the Ooredoo environment without additional investment. He emphasized Ooredoo’s commitment to continuously improving customer experience.
George Gelavis, Executive Chair of Hoppr, highlighted the success of their platform, noting that Ooredoo’s data-driven insights will deliver a highly targeted and engaging customer experience, while ensuring privacy compliance.
The partnership signals a shift in how telecom operators in the region can better monetize subscriber data for advertising, showcasing how technology collaborations can boost both customer experience and advertising effectiveness.
