Cairo-based B.TECH, Egypt’s leading omnichannel retailer of consumer electronics and home appliances, announced a strategic partnership with WE, the country’s largest telecommunications operator. This alliance aims to enhance customer experience by integrating WE’s Bonus loyalty program with B.TECH’s expansive retail network, enabling fixed-line internet and mobile customers to redeem points at all B.TECH stores nationwide.
The partnership strengthens the bridge between digital services and retail, offering WE customers exclusive benefits, especially fixed-line internet users, while facilitating easier access to B.TECH’s products and services. Customers will also enjoy innovative reward programs and seamless shopping experiences, including flexible installment plans via B.TECH’s mylo services and comprehensive technical support through TECH CARE.
Dr. Mahmoud Khattab, Chairman and CEO of B.TECH, highlighted the collaboration as a strategic move to blend retail and telecommunications, driving digital transformation and enhancing customer satisfaction. Eng. Mohamed Nasr, Managing Director and CEO of Telecom Egypt, emphasized the commitment to delivering genuine value through innovative loyalty schemes and superior shopping experiences.
This partnership marks a significant step in aligning Egypt’s retail and telecom sectors, aiming to meet evolving consumer expectations with integrated, tech-driven solutions.
