Rabat – On June 19, Integrate, Kantar’s exclusive partner in Morocco, will host a breakfast event in Casablanca to introduce LinkAI, a cutting-edge tool designed to transform how brands create and evaluate advertising campaigns.
More than just a product launch, this gathering brings together marketers, creatives, and media professionals to address a pressing issue: the fact that 85% of advertisements fail to capture sufficient audience attention. LinkAI offers an innovative solution by predicting how viewers will respond to ads well before they are aired.
Using advanced technology, LinkAI analyzes every frame of a video, detecting moments when viewer focus drops, emotional connections falter, or fatigue sets in. It goes even further by interpreting nuanced elements such as narrative tension and subtle facial expressions to estimate an ad’s potential emotional impact.
Unlike traditional testing methods, LinkAI supports both finalized commercials and early-stage animatics, allowing creative teams to make timely adjustments during production. Rooted in neuroscience and artificial intelligence, the tool minimizes guesswork and helps brands craft campaigns with stronger emotional engagement and commercial success.
Already deployed in over 70 countries and drawing insights from more than 230,000 advertisements, LinkAI enables marketers to benchmark their content globally. It can evaluate ad performance based on format, cultural context, and industry sector.
At the Casablanca event, attendees will witness live demonstrations of LinkAI in action, featuring tests on both Moroccan and international advertisements.
