Internet users in Qatar are shown almost 1,200 digital ads daily, placing the country third worldwide in ad exposure, according to a recent study by Eskimi, a leading creative and media technology platform.
“Imagine all the ads you’ve seen today — chances are you remember very few or none at all. Our brains naturally block out thousands of ads daily, creating a challenge for businesses trying to stand out,” said Vytautas Paukstys, Eskimi’s CEO.
Eskimi’s research analyzed ad data from apps and websites across 188 countries, revealing key insights:
- Nauru, a small island nation in Oceania, leads with nearly 1,600 ads shown per person daily. Iceland follows with over 1,500 ads.
- The daily ad exposure per user ranges widely from just tens to almost 1,600 ads depending on the country.
- Globally, users see more ads on mobile apps than websites, a trend especially pronounced in Qatar, where app users encounter four times as many ads as on websites.
Factors influencing these differences include device types, internet speeds, advertiser competition, and user online habits. For example, Nauru’s small population of around 10,000 means higher ad impressions per individual. Similarly, countries like South Africa see long daily online hours (nearly 10 hours), whereas Japan averages only four.
Paukstys noted that understanding these exposure patterns helps businesses craft smarter advertising strategies. In highly saturated markets like Qatar, prioritizing engaging rich media visuals over numerous static ads can better capture audience attention.
“Seeing hundreds of ads doesn’t mean people truly notice them. Overexposure leads to ad fatigue and immunity. To break through, advertisers must elevate creativity and focus on the real impact of their campaigns,” he added.
