Digitalization is transforming entrepreneurship, especially for small businesses in the Middle East and North Africa (MENA), where 22% of small business owners now primarily operate via social media platforms like Instagram, TikTok, and WhatsApp. These social-first entrepreneurs capitalize on where customers spend time, turning social media from a communication channel into a direct sales platform.
However, relying solely on social media poses risks due to limited control, vulnerability to algorithm changes, and shopper demand for trust signals like professional websites. According to the 2024 State of Digital Commerce in MENA report by Checkout, 73% of online shoppers prefer purchasing from businesses with a dedicated website.
To bridge this gap, new digital tools—including branded microsites, product catalogs, and smart links—enable entrepreneurs to build centralized, professional online presences without technical expertise. AI is playing a key role by helping automate product descriptions, pricing strategies, and customer engagement, saving small business owners up to 10 hours weekly.
Saudi Arabia is a leading market for this digital shift. In 2023, GoDaddy partnered with Saudi Arabia’s Monsha’at to provide digital tools, training, and business acceleration programs for local entrepreneurs. GoDaddy’s VP Selina Bieber emphasized the confidence Saudi entrepreneurs show in embracing technology.
While social media remains a vital engagement tool, sustainable growth depends on owning a professional digital footprint through websites and AI-powered platforms. This combination offers credibility, security, and control necessary to build lasting brand value.
GoDaddy continues to democratize digital marketing with affordable, user-friendly tools, helping small businesses turn side projects into long-term ventures with real impact.
