Orange Egypt has hit Cairo’s streets with a bold new Out-of-Home (OOH) campaign proclaiming “The faster network just got faster,” reinforcing its position as the country’s leading premium telecom provider in the competitive 5G market. The campaign stars renowned actor Karim Abdel Aziz, continuing Orange’s tradition of leveraging strong local celebrity appeal.
Visually, the campaign emphasizes speed with Abdel Aziz in racing gear, helmet in hand, set against a racetrack backdrop. The design uses clean, crisp lines and a muted asphalt-gray background to spotlight the large, reflective “5G” lettering and the compelling tagline. This straightforward, literal visual metaphor draws a direct parallel between network speed and racing speed, delivering an instantly memorable message at highway pace.
Strategically placed along high-visibility highways in New Cairo and key bridges to downtown, the campaign targets upper-middle-class urban consumers—early adopters of 5G technology. The location choice reinforces the racing theme, with expressways symbolically echoing the message of speed. Double-billboard installations alternate between close-ups of Abdel Aziz and expansive racetrack views, ensuring consistent brand messaging across various vantage points.
For in-depth details on this and other campaigns, Monitoring Out of Home (MOOH), a media intelligence agency active in Cairo and Dubai, offers comprehensive insights into campaign types, budgets, locations, and media plans.
