Oman’s freelance digital work sector is rapidly expanding, driven by shifts in the global labor market and the country’s growing digital economy initiatives. The government’s efforts to empower youth and provide steady income opportunities through online channels are fueling this rise.
Azza bint Ibrahim Al-Kindi, Director of Commercial Affairs and E-Commerce at Oman’s Ministry of Commerce, Industry, and Investment Promotion, highlighted e-commerce as a leading freelance sector. A key initiative is the “Freelance License Record,” which allows Omanis to legally conduct online business with low costs and clear regulations.
Compared to physical stores, the lower startup costs and broader market reach of digital platforms enable Omani freelancers to connect with local and international customers. Over 200 activities are now eligible for freelancing licenses, and the “Ma’roof Oman” platform helps build consumer trust by validating authorized online retailers.
This sector promotes employment in marketing, design, software development, and more, fostering innovation, technical skills, and economic diversification. Oman’s National E-Commerce Plan (2022–2027) includes training programs to help entrepreneurs access global platforms like Amazon and Noon. Additional efforts focus on enhancing IT skills through the “Makeen” program and supporting SME integration into global supply chains.
Freelancing offers young Omanis a low-risk environment to explore business ideas, encouraging entrepreneurial spirit and preparing them to launch their own enterprises.
