Saudi Signs Media, with exclusive representation by Rotana Signs, has secured a media platform inside Riyadh Metro carriages, featuring 2,688 digital screens across 183 trains comprising 448 carriages on six metro lines. This represents one of the largest transit advertising networks in Saudi Arabia.
Riyadh Metro, the Kingdom’s newest and largest urban transit system, has served over 18 million passengers with 162,000 trips. The strategically placed six digital screens per carriage near sliding doors and journey displays guarantee high visibility and engagement with commuters throughout their rides.
Hassan Zaini, Deputy CEO of Sales at Rotana Signs, highlighted the platform’s value in delivering innovative advertising aligned with Saudi Arabia’s Vision 2030. The confined carriage environment offers distraction-free, high-frequency brand exposure, reaching diverse audiences including students, professionals, families, and international visitors.
The six metro lines—blue, red, orange, yellow, green, and purple—connect key residential and business districts across Riyadh, turning routine commutes into impactful advertising opportunities. Rotana Signs draws on regional experience from Dubai Metro and the Haramain High-Speed Railway to empower brands across major transit networks.
This landmark deployment supports Riyadh’s evolution as a global innovation and connectivity hub, offering advertisers an immersive media platform at the heart of the city’s dynamic growth.
