On July 22, Zain Bahrain officially unveiled its new Zain Super App in partnership with Keyrus, a global consultancy specializing in data and digital experience. The app, built on the Omniflow AI-powered platform, aims to deliver a unified, seamless, and personalized digital experience to customers.
This launch aligns with Zain Bahrain’s digital transformation strategy and Bahrain’s Economic Vision 2030, addressing increasing customer demand for fast and intuitive digital services. The Omniflow platform’s data-driven core enables continuous optimization of customer experience and value management, ensuring every interaction is innovative and engaging.
Customers can now use the app to monitor and manage usage in real time, select tailored plans, explore add-ons, access intelligent customer support, shop for products and digital services, connect with local partners, and manage payments and recharges—all through a single platform.
Ammar Al Ketbi, Acting CEO of Zain Bahrain, stated, “This next-generation app is a major milestone, reflecting our commitment to placing customer experience at the heart of innovation. Designed with direct customer feedback, it delivers an intuitive and efficient user experience, empowering users to manage multiple services effortlessly.”
Sara Bouchrara, Omniflow CX Managing Director, said, “Zain Bahrain’s vision for a unified digital experience perfectly aligns with our platform capabilities. This partnership showcases how telecom operators can unlock value by combining user experience excellence, agile integration, and data-driven intelligence, reflecting the broader momentum of customer experience transformation in the Middle East.”
