Apple has officially expanded its presence in Saudi Arabia by launching the Apple Store online and the Apple Store app, offering direct support in Arabic for the first time. This move provides Saudi customers with full access to Apple’s extensive product lineup and expert services from the company’s dedicated team.
The new online store introduces flexible payment options through a 0% interest Buy Now Pay Later plan, offered in partnership with Tamara, allowing customers to pay in four monthly installments. Additionally, Apple’s Trade In program enables users to exchange old devices for credit or recycle them for free, reinforcing the company’s commitment to sustainability.
Building on its footprint in Saudi Arabia, which includes the launch of the Apple Developer Academy in Riyadh in 2021, Apple plans to open its first flagship retail stores in the country starting in 2026. A landmark store is slated for Diriyah, further cementing Apple’s growth in the region.
Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, expressed excitement about the launch, emphasizing the company’s dedication to connecting with Saudi customers and enriching their lives through innovative technology.
