Virgin Connect, a leading global telecommunications provider, has unveiled its summer campaign promoting Virgin Connect Roam, an advanced eSIM product designed to deliver seamless mobile connectivity in over 190 countries. Tailored to meet the rising demand for easy, affordable, and hassle-free travel communications, the campaign targets travelers—especially digital natives in the GCC region—seeking uninterrupted internet access abroad.
Research shows that modern travelers consider mobile connectivity as essential as passports or bookings, yet many face issues like costly roaming charges and unreliable local SIMs. Virgin Connect Roam addresses these challenges by enabling users to activate mobile data on their smartphones without swapping physical SIM cards. With the Roam app, travelers can select from a variety of regional or global data bundles, monitor usage in real-time, and avoid unexpected bills.
This eSIM solution eliminates common pain points: no need to buy local SIMs on arrival, no risk of loss or damage to physical cards, and activation can occur even before boarding a flight. Beyond connectivity, Roam supports communication, work, navigation, and travel updates, offering a complete travel companion experience.
Focusing on tech-savvy Gen Z and Millennials in Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait, the campaign features multilingual content in English, Arabic, and Spanish. Collaborations with regional travel influencers amplify the message by showcasing Roam’s benefits through real-world travel stories. The content strategy employs diverse, mobile-first formats to engage users authentically across platforms.
Walid Omar, Virgin Connect’s Group Chief Product Officer, emphasizes Roam’s flexibility and affordability, noting its range of plans suits short trips to extended stays while empowering users with easy app control over data consumption.
Virgin Connect Roam aims to reshape travel connectivity by allowing travelers to focus on their journeys without connectivity worries. With increasing smartphone reliance during international travel, Virgin Connect’s eSIM solution sets a new standard for reliable, user-friendly global mobile service.
