e& kicked off 2025 with robust financial and strategic momentum, reinforcing its position as a global technology leader. The group’s total subscriber base grew 12.9% year-over-year to 194.8 million, with UAE subscribers reaching 15.3 million, driven by demand for next-generation connectivity, AI-powered solutions, and innovative digital experiences.
Ranked as the “World’s Fastest Growing Brand” by Brand Finance Global 500, e& holds a AAA rating and a brand strength score of 84.6, ranking among the top 10 most valuable telecom brands globally. Its brand portfolio value surpassed USD 20 billion in 2025. The group completed the strategic divestment of its 40% stake in Khazna for USD 2.2 billion to optimize focus on core businesses.
At Davos, e& unveiled an AI and Generative AI governance framework developed with IBM to ensure ethical, transparent, and secure AI deployment. This framework supports compliance and risk management across its growing AI ecosystem, reflecting e&’s commitment to responsible innovation.
e& Carrier & Wholesale Services solidified its regional leadership by enhancing global connectivity and integrating AI, opening new commercial avenues for scalable digital services amid the global data surge.
Group CEO Hatem Dowidar highlighted Q1 2025 achievements: consolidated revenue rose 18.7% to AED 16.9 billion, and EBITDA increased 15.4% to AED 7.4 billion, fueled by disciplined execution, customer focus, and the vision to be a leading global technology company.
