Jeel, the digital innovation arm of Riyadh Bank, and zypl.ai, a leader in synthetic data generation and AI-driven risk analytics, have signed a Memorandum of Understanding (MoU) to jointly develop advanced data, AI, and payment technologies. This collaboration aims to deepen integration within Saudi Arabia’s fintech ecosystem and strengthen Jeel’s position as the Kingdom’s most advanced, customer-centric digital financial platform.
At the heart of the partnership is zypl’s proprietary zGAN technology—an “outlier-aware” synthetic data generator that creates privacy-preserving datasets for stress-testing financial models under extreme conditions. Combined with zypl’s AI risk-scoring engines, zGAN will enable Jeel to:
- Improve credit decision accuracy in lending and product personalization
- Accelerate model development while safeguarding sensitive customer data
- Unlock behavioral insights to deliver personalized customer experiences
George Harrak, CEO of Jeel, emphasized the strategic nature of the partnership: “Collaborations like this provide access to cutting-edge zGAN synthetic data and risk models, enhancing fraud prevention, credit scoring, and compliance. This aligns with Vision 2030 financial sector goals and advances Jeel’s ambition to be Saudi Arabia’s most AI-ready digital banking platform.”
Beyond analytics, Jeel and zypl.ai will embed real-time fraud detection and credit decision models into Jeel’s payment rails and digital channels to:
- Reduce false positives and operational costs in fraud management
- Accelerate authorization times and lower transaction fees
- Deliver instant, accurate credit decisions to underserved segments
A zypl.ai representative stated, “Our mission is to make advanced AI and synthetic data practical for inclusive growth. Jeel’s seamless digital banking vision aligns perfectly with zypl.ai’s commitment to resilient, ethics-first AI, empowering Saudi Arabia’s digital economy.”
