ONE App, powered by Al Salam Bank, has unveiled a new integrated e-marketplace alongside a Buy Now, Pay Later (BNPL) feature, transforming it into a comprehensive lifestyle platform. This innovation aims to redefine how individuals and businesses engage within a digital-first retail environment.
The e-marketplace connects a diverse network of local merchants, including online sellers and physical retailers, allowing them to showcase products directly within the ONE App ecosystem. The platform offers users a personalized and streamlined shopping experience, enabling easy browsing, purchasing, and transactions. The addition of BNPL lets customers split payments into three interest-free monthly instalments without paperwork or salary transfers.
Designed with user accessibility at its core, the platform features a digital self-onboarding process for merchants, simplifying product listing and customer engagement. Merchants can also provide instalment plans to their customers and access performance analytics through an intuitive dashboard, enhancing commercial opportunities and visibility in Bahrain’s mobile-first market.
This launch supports Bahrain’s national vision for digital transformation and financial inclusion by expanding digital participation, empowering SMEs, and meeting consumer demands for flexible, frictionless shopping—both online and in physical stores.
Haitham Al Haddad, General Manager of ONE App, said, “Our goal at ONE App has always been to simplify everyday living by integrating financial services with real-life experiences. The launch of the e-marketplace, combined with a seamless BNPL feature, represents a transformative step forward not only for our clients but for the broader retail landscape in Bahrain. This initiative empowers merchants with greater reach and digital presence while giving clients an affordable, transparent, and effortless way to shop. It is another example of how ONE App continues to bridge technology, finance, and lifestyle to build a smarter, more inclusive future.”
