OSN has entered into a strategic partnership with US-based advertising technology company The Trade Desk, enabling advertisers to access OSN’s programmatic video inventory through The Trade Desk’s advanced media buying platform. The move aims to broaden brand access to premium streaming audiences across the MENA region.
Under the agreement, The Trade Desk becomes the first demand-side platform to provide direct access to OSNtv’s connected television (CTV) and addressable video-on-demand inventory. This includes Arabic and international titles from HBO, Warner Bros. Discovery, and OSN original productions.
Hamid Davari, OSN’s Director of Advertising, said the collaboration reflects OSN’s commitment to innovation in advertising while maintaining high standards for viewers. “By partnering with The Trade Desk on our Advanced TV solutions, we are opening our premium inventory to brands in a transparent, data-driven, and performance-oriented manner,” he noted.
Terry Kane, MENA Managing Director at The Trade Desk, emphasized the importance of connected TV as a digital advertising channel. “Our partnership with OSN demonstrates our commitment to unlocking the region’s premium inventory and empowering advertisers to make more informed, data-driven decisions at scale,” he said.
Through the platform, advertisers will be able to target highly engaged viewers in brand-safe environments and measure campaign effectiveness with greater accuracy.
Headquartered in Dubai and operating across 22 countries, OSN has pioneered on-demand video services in the region and holds exclusive MENA rights to HBO programming. This partnership combines OSN’s premium content library and audience reach with The Trade Desk’s programmatic advertising capabilities to enhance advertiser performance and reach.
