KARACHI — Yango Tech, the B2B arm of Yango Group, has expanded its footprint in Pakistan through a strategic partnership with Naheed Supermarket, one of Karachi’s most trusted retail brands, to power grocery delivery via the Yango Shops section of its SuperApp.
The collaboration enables Karachi customers to order groceries and household essentials directly from Naheed through the Yango app, blending Naheed’s five-decade legacy of trust and quality with Yango’s advanced technology solutions.
As part of the deal, Yango Tech is equipping Naheed with a comprehensive end-to-end tech stack, including a Warehouse Management System (WMS) for efficient order processing, a picker app to support staff in quickly assembling orders, and a courier app to simplify routing, batching, and payouts for delivery partners.
Miral Sharif, Country Head of Yango Pakistan, emphasized the partnership’s role in boosting efficiency and customer experience: “By utilising the true capabilities of our technology, we are working with Naheed to not just scale operations, but to deliver a seamless experience to our mutual customer base.”
Munsub Abrar, CEO of Naheed Supermarket, called the partnership a natural extension of the retailer’s digital journey: “Together, we aim to make our assortment more accessible to households across Karachi, delivering the same quality and reliability our customers expect—now with added speed and convenience.”
This partnership strengthens Yango Shops by combining Naheed’s retail credibility with Yango’s AI-powered digital backbone, offering faster, smarter, and more efficient grocery delivery. It also reflects Yango Pakistan’s broader strategy to digitize operations and bring AI-driven B2B solutions to businesses across emerging markets.
