Dubai – The UAE Ministry of Investment has signed a Memorandum of Understanding (MoU) with Keeta, the international arm of global delivery and lifestyle services giant Meituan, to establish Keeta’s UAE headquarters and accelerate the nation’s role in digital commerce, AI adoption, and technology-driven logistics.
The MoU was signed by Mohamed Hassan Alsuwaidi, UAE Minister of Investment, and Tony Qiu, Vice President of International Business at Meituan and CEO of Keeta. Under the agreement, the Ministry will support Keeta’s market entry, facilitate regulatory engagement, and explore incentives aligned with national frameworks.
Keeta has committed to creating 350+ high-skilled jobs and onboarding 5,000 UAE-based SMEs onto its platform, boosting SME growth and regional market access. The company also plans to invest hundreds of millions of USD over the next three to five years, positioning the UAE as a central hub for its regional expansion.
The initiative includes the rollout of advanced last-mile logistics solutions such as drones and autonomous vehicles to enhance sustainability and efficiency, alongside talent development programs and innovation workshops to build a future-ready workforce.
Minister Alsuwaidi said: “The UAE continues to strengthen its position as a global hub for innovation and commerce. Keeta’s investment and establishment of its UAE headquarters reflect confidence in our platform for growth and our National Investment Strategy 2031.”
Tony Qiu added: “The UAE is not only a regional leader but also a global hub for innovation and investment. This partnership enables us to align with the nation’s vision, accelerate innovation, empower SMEs, and set new benchmarks for the delivery economy across the region.”
