Dubai, UAE — Thriwe, a global leader in technology-driven loyalty solutions, has unveiled its flagship innovation, Thriwe Aina, an agentic AI concierge that transforms traditional loyalty programs into personalized lifestyle experiences. The launch marks a major milestone in Thriwe’s regional expansion and positions the UAE as the launchpad for its global AI-driven strategy.
The introduction of Aina aligns with the UAE’s ambitions to become one of the world’s top three economies by AI contribution—after China and the US—reinforcing its reputation as a hub for innovation and intelligent customer engagement.
“At Thriwe, we’ve always believed that exceptional experiences build lasting loyalty,” said Dhruv Verma, CEO & Founder of Thriwe. “Thriwe Aina redefines how loyalty is delivered in the digital age by transforming routine customer interactions into meaningful, loyalty-building experiences. It reflects our commitment to being at the forefront of innovation in the UAE and beyond.”
AI at the Core of the Future Loyalty Experience
Thriwe Aina is designed to offer seamless, intuitive, and inclusive engagement, reducing operational dependencies and enabling brands to deliver hyper-personalized experiences. The AI concierge integrates effortlessly with existing systems or replaces them for faster adoption and automation, reducing costs while enhancing customer satisfaction.
Businesses can leverage Aina to automate customer queries, generate data-driven insights, and deliver smarter, personalized recommendations based on customer behavior. For users, the platform acts as a 24/7 multilingual companion, managing loyalty benefits, anticipating preferences, and offering real-time support across touchpoints.
Verma added: “We are proud to launch Aina in the UAE, where AI is fast becoming a cornerstone of digital transformation. The platform represents the future of loyalty—effortless, intelligent, and inclusive.”
A Foundation for Global Expansion
The launch of Thriwe Aina marks a strategic evolution for the company from a service-oriented provider to a technology-first loyalty innovator. Building on its success in the Middle East, Thriwe plans to expand Aina globally in 2025 through new partnerships, AI and ML-driven personalization engines, and tailored loyalty ecosystems designed for the next generation of digital consumers.
By harnessing AI to create hyper-personalized, experience-led loyalty programs, Thriwe is setting new benchmarks for how brands cultivate trust, retention, and customer delight in a connected world.
