DUBAI – UAE-based telecom and digital services provider du has been recognized by Ookla, the global authority in network intelligence and connectivity insights, as one of the top three global operators demonstrating winning strategies in 5G Fixed Wireless Access (FWA).
In its latest industry report, Ookla positioned du alongside T-Mobile (USA) and Three (UK) as leading examples of operators that have leveraged innovative network and commercial strategies to challenge incumbents and capture significant fixed broadband market share.
Rapid Growth in UAE Fixed Broadband
du’s recognition follows an impressive surge in its fixed broadband business, with customer numbers rising nearly 50% — from 473,000 in Q2 2022 to 706,000 in Q2 2025. The operator’s market share doubled to 30% between 2021 and 2023, reshaping the UAE’s fixed broadband landscape and intensifying competition.
“This recognition from Ookla validates our strategic vision and long-term investments in 5G infrastructure,” said Saleem Alblooshi, du’s Chief Technology Officer. “To be mentioned alongside global leaders like T-Mobile and Three underscores the strength of our technological innovation and customer-focused approach. We are proud to represent the UAE on the global stage.”
5G Network Coverage and Technological Edge
du’s success in FWA is driven by its extensive 5G network, now covering 99% of the UAE’s population. The company has invested heavily in 5G standalone (SA) architecture, enabling it to deliver high-performance, low-latency connectivity to previously underserved regions.
In 2024 alone, du’s FWA segment grew 18% year-on-year, with 70% of all mobile and FWA traffic now running over its 5G infrastructure. These advancements have strengthened du’s home wireless offerings and supported its expansion strategy across both residential and enterprise markets.
Strategic Outlook and Market Ambitions
Looking ahead, du aims to increase its broadband market share to 40% by 2027, supported by continued 5G network investments, the rollout of 5G-Advanced, and the launch of specialized consumer and enterprise products. The company’s hybrid strategy, combining fiber and wireless broadband, mirrors successful models adopted by global industry leaders.
Global Recognition for Innovation and Impact
Ookla’s analysis highlights how challenger operators like du are using 5G FWA to disrupt traditional broadband markets, expand customer reach, and drive cross-selling opportunities. The report identifies du as part of an elite group of operators demonstrating technological excellence and commercial agility in the global telecom industry.
As the company behind Speedtest, Ookla’s independent benchmarking provides third-party validation of du’s achievements in performance, reliability, and innovation — further reinforcing its position as one of the world’s top FWA pioneers.
