Abu Dhabi — October 11, 2025:
e& UAE, the flagship telecom arm of global technology group e&, has partnered with Open Innovation, an international AI solutions company, to publish a new white paper titled “GenAI Adoption: A Strategic Blueprint for the Future.”
The white paper offers a comprehensive roadmap for organizations seeking to harness Generative AI (GenAI) to transform operations, drive innovation, and scale responsibly. It explores the technological foundations, deployment models, security frameworks, and governance structures needed for effective AI integration, emphasizing that success depends not only on infrastructure but also on talent, culture, and responsible innovation.
Marwan Bin Shakar, Acting Chief Technology and Information Officer at e& UAE, highlighted the company’s AI-first vision:
“Generative AI is central to our transformation journey at e& UAE. By embedding AI across our networks, services, and customer touchpoints, we are realizing tangible business value while ensuring Responsible AI remains at the core of our approach.”
He added that e& UAE’s deployments already demonstrate measurable outcomes—from fewer network incidents and faster repair times to an AI upskilling programme for employees. The company’s infrastructure includes sovereign multi-GPU systems and an AI governance platform aligned with the UAE’s PDPL and the EU’s GDPR, ensuring compliance and data protection.
The white paper also provides sector-specific examples across healthcare, finance, manufacturing, automotive, retail, media, education, and energy, showing how proven AI frameworks can be adapted across industries.
Key Insights from the White Paper
- Strategic Implementation: GenAI should serve as a strategic enabler of efficiency, agility, and innovation aligned with business objectives.
- Deployment Models: Sovereign and hybrid multi-cloud setups are vital for regulated sectors prioritizing control and compliance.
- Security and Governance: Ethical frameworks, multi-layered safeguards, and continuous monitoring are fundamental for trusted AI adoption.
- Future-Ready Leadership: Organizations must upskill teams and foster innovation to stay ahead of rapid AI evolution.
- Monetisation Opportunities: New business models such as GPU-as-a-Service, LLM-as-a-Service, and AI-as-a-Service are expected to drive future revenue streams.
Dr. Abed Benaichouche, CEO and Co-founder of Open Innovation, said:
“This joint white paper provides a practical blueprint for adopting Generative AI responsibly and at scale. It highlights how AI can unlock measurable value while addressing critical challenges of governance, sovereignty, and skills.”
For e& UAE, the publication reinforces its AI-Powered Telco Strategy, which embeds AI across every layer of the business—from network operations to customer engagement. Supported by initiatives like Citizen X, the AI Academy, and the AI-First Programme, the strategy reflects the company’s ambition to make the UAE a regional and global leader in responsible AI innovation.
