Egyptian logistics technology company Bosta has announced a strategic partnership with global technology and investment group e& (formerly Etisalat Group) to reshape Egypt’s e-commerce, fintech, and logistics landscape.
Signed during GITEX Dubai 2025, the collaboration aims to integrate digital payments with logistics operations, creating a seamless, tech-driven ecosystem that empowers merchants, accelerates cash flow, and enhances customer experiences.
According to Bosta, the partnership is a major milestone for Egypt’s digital economy, designed to provide merchants with faster cash cycles, improved financial inclusion, and a unified platform that connects financial services with delivery networks.
Building an Integrated Fintech-Logistics Framework
The alliance brings together Bosta’s strength in last-mile delivery and e&’s leadership in telecommunications, digital infrastructure, and fintech innovation. Together, the companies plan to introduce smart payment and logistics solutions that enhance operational efficiency and create new growth opportunities for Egypt’s rapidly expanding e-commerce sector.
Boosting Egypt’s Regional Digital Leadership
Bosta emphasized that unveiling this partnership at GITEX Dubai, one of the world’s leading technology events, underscores Egypt’s rising status as a regional hub for digital innovation. The company described the initiative as part of a broader effort to merge financial technology with logistics intelligence, driving greater efficiency and trust across the supply chain.
This collaboration aligns with Egypt’s national digital transformation strategy, which encourages cross-sector partnerships to advance fintech adoption, logistics modernization, and SME empowerment.
As Egypt continues to strengthen its fintech and logistics ecosystems, the Bosta–e& partnership marks a defining step toward a more connected, inclusive, and innovation-driven digital economy.
