Early-stage investment program Madica has announced new funding for two North African AI startups — Tunisia’s Anavid and Morocco’s Hypeo AI — providing USD 200,000 each to accelerate their growth and strengthen the region’s innovation ecosystem.
The two startups will join Madica’s 18-month structured acceleration program, which combines mentorship, executive coaching, and global investor connections. Participants also receive two fully funded immersion trips to international technology ecosystems, giving them exposure to investors and partners across Africa and beyond.
Driving Inclusive Growth in African Tech
Madica, launched in 2022 and affiliated with Flourish Ventures, focuses on supporting pre-seed African startups, particularly those led by underrepresented founders or operating outside the continent’s traditional investment hubs. Its mission is to promote equitable access to capital and bridge structural gaps in Africa’s startup ecosystem.
By funding Anavid and Hypeo AI, Madica reinforces its vision to diversify African innovation beyond dominant markets and sectors. The program addresses key challenges such as limited investor access, scarcity of early-stage funding, and insufficient mentorship — all crucial for creating a sustainable and inclusive tech economy.
Meet the Startups
- Anavid (Tunisia) — Co-founded by Ahmed Chaari and David Nilsson, Anavid uses AI-powered video analytics integrated with retail camera systems to reduce shoplifting and improve customer experiences. Its technology enables real-time incident detection and operational insights for brick-and-mortar retailers.
- Hypeo AI (Morocco) — Founded by Meriam Bessa and Salah Eddine Mimouni, Hypeo AI is an AI-driven SaaS platform that automates every stage of influencer marketing, including brand matching, content validation, and payments. The platform empowers brands to run efficient, data-driven campaigns with minimal manual oversight.
Building Africa’s Startup Future
Madica’s latest investments bring its total portfolio to a growing list of early-stage ventures across Africa, all working to reshape industries through innovation. The initiative continues to highlight the importance of founder diversity, AI innovation, and cross-border collaboration as the next frontier for Africa’s digital economy.
