Colombo, October 29, 2025 — Daraz Sri Lanka, in collaboration with the Ministry of Industry and Entrepreneurship Development, has launched a specialized training program under the National Relationship Officer (RO) Program, aimed at enhancing field officers’ capacity to support small and medium-sized enterprises (SMEs) across the country.
Conducted at the Sri Lanka Institute of Management (SLIM) in Colombo, the first training session brought together 53 field officers from various regions. Designed and delivered by Daraz Sri Lanka, the program equips officers with the digital skills and practical tools needed to help SMEs establish an online presence, reach wider audiences, and accelerate their business growth through e-commerce platforms.
The initiative is part of the National SME Development Strategic Framework, which redefines Development Officers as Relationship Officers, ensuring they can provide holistic and informed guidance to entrepreneurs in adapting to the digital economy.
Praveen Rukshan, Chief Commercial Officer at Daraz Sri Lanka, stated:
“Our partnership with the Ministry reflects a shared vision of empowering Sri Lanka’s entrepreneurs to thrive in the digital era. By training Relationship Officers, we’re creating a network of trusted advisors who can help SMEs embrace digital tools, expand their reach, and strengthen their resilience.”
Dhanushka Chathuranga, Business Development and Engagement Manager at Daraz, added:
“For many small businesses, digital adoption can feel overwhelming. Through this program, we’re ensuring that Relationship Officers can provide accessible, actionable guidance that helps SMEs take confident steps toward online success.”
The collaboration underscores Daraz’s continued commitment to SME empowerment and digital inclusion, enabling entrepreneurs — from home-based sellers to growing local brands — to thrive online through training, technology, and expanded market access.
In the coming months, Daraz and the Ministry plan to scale the initiative nationwide, further strengthening Sri Lanka’s entrepreneurial ecosystem and promoting inclusive digital growth.
