Bridge Alliance, the world’s leading mobile operator alliance, has officially welcomed du as its newest member operator in the United Arab Emirates (UAE). The membership agreement, signed during GITEX GLOBAL 2025 in Dubai, establishes a strategic collaboration to advance Internet of Things (IoT) innovation, share best practices, and expand cross-border connectivity opportunities.
Bridge Alliance connects over 35 major telecom operators serving nearly 2 billion customers across Asia Pacific, Europe, the Middle East, and Africa. The partnership will enable du to leverage the Alliance’s global ecosystem to co-create IoT solutions, enhance international market reach, and collaborate with global technology leaders.
Through this alliance, enterprises in APAC seeking IoT connectivity in the UAE — and UAE enterprises looking to expand into APAC — can access seamless IoT connectivity via Bridge Alliance and du’s joint platforms. This partnership also expands Bridge Alliance’s Middle East footprint, which already includes collaborations with stc in Bahrain, Kuwait, and Saudi Arabia.
Karim Benkirane, Chief Commercial Officer at du, said: “Joining Bridge Alliance represents a significant milestone in du’s journey toward global expansion and innovation. With access to 35+ leading telecom operators, this partnership allows us to drive enhanced IoT solutions powered by AI and create new growth opportunities for our customers.”
Dr. Ong Geok Chwee, CEO of Bridge Alliance, added: “We are delighted to welcome du as our first-ever UAE member operator. du’s innovative approach and strong market leadership make it a valuable addition to our alliance. Together, we aim to accelerate IoT innovation and deliver collaborative solutions that benefit enterprises across Asia Pacific and the UAE.”
This partnership reinforces du’s position as a digital-first telecom enabler driving the UAE’s 5G-Advanced and AI-powered transformation, while strengthening Bridge Alliance’s mission to deliver multi-market IoT and enterprise connectivity solutions worldwide.
