Maroc Telecom has revealed a new visual identity as part of its transformation journey, symbolizing innovation, unity, and national pride. The rebranding replaces the company’s signature blue and orange colors with a striking red—representing renewal, energy, and connection. The refreshed logo preserves Maroc Telecom’s recognizable curves while introducing a cleaner, more fluid design to reflect the nation’s evolving digital landscape.
This milestone aligns with Morocco’s Digital Morocco 2030 vision and the rollout of 5G, underscoring the company’s ambition to play a central role in advancing the country’s digital transformation. To personify this new chapter, Maroc Telecom has appointed Yassine Bounou, the celebrated national football icon, as its brand ambassador. Bounou embodies excellence, confidence, and collective performance—values that mirror the spirit of a connected and forward-looking Morocco.
The rebrand reaffirms Maroc Telecom’s ongoing mission to bridge communities, drive innovation, and support sustainable digital development across the Kingdom.
