Huawei Mobile Services’ Petal Ads and EternityX have launched a joint report, “The New Gulf Horizon: Engaging China’s Affluent in the GCC,” highlighting a $1 trillion-plus opportunity for Gulf economies to capture China’s affluent outbound audiences in tourism, investment, and luxury. Powered by Huawei’s 730 million-user ecosystem and EternityX’s 9.6 trillion behavioral data points, the report offers a roadmap for MEA brands to tap Chinese demand through precision targeting, localized storytelling, and performance-driven campaigns.
It calls on GCC enterprises to align tourism and investment messaging, localize engagement in Simplified Chinese, and target younger, female-led HNWIs with mobile-first strategies. Backed by real data, the report outlines five steps for measurable results—from cultural precision to seamless payment integration—positioning the Middle East to lead the next phase of China–GCC digital connectivity.
Huawei Petal Ads and EternityX unveil $1T+ China–GCC opportunity report
