Tech Mahindra has marked its 39th anniversary with a bold refreshed brand identity, reinforcing its evolution into a progressive, purpose-led transformation partner. The company says its vision is focused on building the “AI-native enterprise of the future,” combining next-generation intelligence with deep industry expertise to deliver responsible, sustainable technology outcomes.
Sahil Dhawan, President and Head – IMEA Business, emphasized the strategic importance of the Middle East in an interview with TradeArabia. He called the GCC region pivotal to Tech Mahindra’s global growth, driven by transformative national visions like Saudi Vision 2030 and the UAE’s Digital Government Strategy. The company is increasing investments in artificial intelligence, cloud, and digital engineering, positioning itself as a co-creator of the region’s next innovation wave.
Tech Mahindra is expanding its presence through innovation hubs — including its Muscat Technology Development Centre and Riyadh Data & AI Cloud Centre of Excellence — focused on ethical AI, smart cities, sustainability, and energy transition. Through partnerships in telecom, government, energy, and financial services, the company is helping modernize national infrastructure and accelerate digital-first economies.
Emerging markets such as the Middle East, Africa, and Latin America are expected to drive the next phase of growth. In Saudi Arabia, the company is collaborating with major enterprises on digital modernization and smart city experiences. Globally and regionally, it continues to build alliances to strengthen innovation in 5G, hybrid cloud, and cybersecurity.
The refreshed identity reflects Tech Mahindra’s commitment to “Scale at Speed™” in an AI-driven world, signaling its ambition to be a sustainable, human-centric transformation leader over the next five years.
