Egypt Post has unveiled Felousy, Egypt’s first end-to-end digital investment platform designed exclusively for investment funds — a major step toward expanding retail participation in capital markets and advancing nationwide financial inclusion. The announcement was made by Chairperson Dalia El-Baz during Cairo ICT 2025.
Operated by PFI Investment Services, a Financial Regulatory Authority–licensed company fully owned by Post for Investment (PFI), Felousy positions itself as one of the Middle East’s largest digital fund-investment platforms in terms of product variety and partner network. Through the platform, users can purchase units in a diverse range of investment funds directly via mobile phone.
Felousy offers access to more than 40 funds across key asset classes — including equities, fixed income, gold, sector-specific funds and index products listed on the Egyptian Exchange. Its goal is to provide a seamless, intuitive and fully digital investment experience for both beginners and experienced investors.
During the launch, El-Baz noted that Egypt Post’s participation at Cairo ICT reinforces its commitment to digital transformation and financial inclusion. “Felousy is part of our broader effort to deliver advanced financial services that meet citizens’ needs and align with international standards,” she said.
Senior officials, including Prime Minister Mostafa Madbouly and Minister of Communications and Information Technology Amr Talaat, visited Egypt Post’s pavilion, where El-Baz showcased additional digital services introduced this year. These include a relaunched Easy Pay app with e-Finance for payments and transfers, activation of VISA Plus for cross-border remittances, and a new loyalty program encouraging electronic payments.
Beyond financial services, Egypt Post also revealed new logistics offerings, notably Post Collect, the country’s first smart-parcel-locker pickup solution. Customers can collect packages round-the-clock using a one-time passcode, with lockers rolling out across commercial hubs and metro stations nationwide.
El-Baz emphasized that the organisation is pursuing an “ambitious strategy” to strengthen its national role, widen service accessibility and accelerate Egypt’s digital-services ecosystem.
