DUBAI — Fri, 05 Dec 2025
Creators HQ, the first dedicated content creator hub in the UAE and wider Middle East, has partnered with global social media platform X to launch the X Creators Lab, a new initiative designed to empower creators at every stage of their journey. The lab aims to support everyone from emerging talents to established professionals in producing high-impact, globally relevant content.
The X Creators Lab will deliver curated educational programs, specialised workshops, and exclusive high-quality content to strengthen skills, professionalism, and commercial potential across the creator ecosystem. The initiative is positioned as a key step in reinforcing the UAE’s ambition to become a global hub for the creative economy, digital media, and content innovation.
The launch follows a strategic partnership announced at the third edition of the 1 Billion Followers Summit, focused on elevating content quality, authenticity, and global reach. Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the summit, said the initiative reflects a long-term vision to transform the regional creator industry into a high-value, professional sector with global leadership potential.
She added that the lab will equip creators with both foundational knowledge and practical tools to become digital entrepreneurs, producing responsible, purpose-driven content with lasting social and economic impact.
Antoine Caironi, Managing Director for the Middle East and North Africa at X, described the X Creators Lab as a pioneering platform that gives creators the skills, resources, and global exposure needed to amplify their stories, build communities, and create sustainable impact at scale.
The lab will offer tiered programs for beginners, growth-stage creators, and established influencers. These tracks will focus on audience engagement, data-driven content strategy, creative ideation, product innovation, and diversified monetisation, enabling creators to grow sustainably and unlock long-term revenue opportunities on X.
