Beyond ONE announced a significant leap in Oman’s digital payments sector following the May 2025 launch of Friendi Pay. In only five months, the platform has driven a 600% surge in digital payments and an over 800% increase in international remittances. Monthly transaction volumes have grown from thousands to tens of thousands, while domestic transfer values have climbed more than 360% to nearly one million Omani rials.
The platform’s onboarding rate has also risen by 55%, reflecting a rapid shift in how residents and expatriate communities manage finances, and underscoring growing demand for secure, transparent, user-friendly digital financial services.
Friendi Pay’s design centers on trust, combining robust KYC and AML compliance with ongoing alignment with the Central Bank of Oman’s regulatory requirements. CEO Tawfiq Al Lawati highlighted the platform’s commitment to transparency, noting that users can see full costs and track every transaction step by step.
The platform offers WhatsApp-first support and a user interface in Arabic, English, Hindi, Bengali, and Tagalog—ensuring inclusive access for Oman’s diverse population. Integrated into the everyday habits of over one million Friendi Mobile users, Friendi Pay supports utility bill payments, in-store purchases, remittances, and peer-to-peer transfers.
Beyond ONE’s Middle East CEO, Hani ELKukhun, emphasized the platform’s mission to “humanize finance” by addressing real-world community needs.
As Oman’s digital payments market is projected to surpass $20.8 billion by 2029, Friendi Pay positions itself as a responsible innovator. Every new feature undergoes strict regulatory and internal checks, with transparent pricing, real-time tracking, and accessible multilingual support contributing to greater consumer understanding and healthier market competition.
Friendi Pay is available to all residents of Oman via the Apple App Store and Google Play. Looking ahead, the platform plans to expand local payment solutions and remittance corridors in support of Oman’s Vision 2040 and the country’s wider digital economy goals.
