Umniah by Beyon has announced two senior executive appointments as part of its renewed brand strategy and ongoing transformation into a modern digital telecom operator. Yusuf Sater has been appointed Chief Technical Officer, while Dina Aldaoud joins as Executive Director of Brand and Corporate Communications.
Dina Aldaoud brings more than 20 years of experience in brand management and corporate communications across telecommunications, oil and gas, consulting, nonprofit, and luxury retail sectors. She is recognised for leading brand transformations, product launches, and communication programmes that build trust and strengthen stakeholder engagement. Her appointment supports Umniah’s refreshed brand direction and focus on digital transformation and sustainable growth.
Yusuf Sater is a seasoned technology executive with over two decades of experience in telecommunications and IT. He has led large-scale infrastructure modernisation and digital transformation initiatives across multiple markets. In his new role, he will oversee Umniah’s technical strategy and network evolution, with a focus on delivering secure, reliable, and advanced digital services.
Umniah’s leadership said the appointments reflect the company’s emphasis on combining technological innovation with strategic brand leadership as it continues to evolve its digital telco model in Jordan and the wider region.
