Egypt’s retail sector continues its shift toward digital efficiency through two new partnerships focused on fuel and food retail, highlighting the growing role of payments, connectivity, and data-driven operations in everyday commerce.
In the fuel and mobility space, Mastercard has partnered with Egypt-based fleet technology company Fuelin to digitise fuel payments for businesses across Egypt and the wider Middle East and North Africa region. Fuelin provides fleet management and fuel control solutions, including NFC-based technologies, and operates beyond its home market to serve regional enterprise customers.
The collaboration integrates Fuelin’s real-time controls and analytics with Mastercard’s global payments network, enabling both virtual and physical commercial cards within Mastercard’s open-loop ecosystem. Fleet operators will be able to authorise, cap, and monitor fuel and service transactions instantly, supported by security features such as tokenisation and contactless payments.
Beyond payments, the solution connects card programmes with station-level offers and non-fuel services such as vehicle maintenance and quick service operations. Fleet managers gain a unified dashboard to manage controls by vehicle or driver, track emissions savings, and automate reconciliation across multiple stations and networks. The partners say the move away from cash and vouchers will reduce fraud, improve compliance, and significantly shorten manual settlement processes.
Fuel stations are expected to benefit from faster checkout, fewer transaction errors, and better insight into B2B demand, while regulators gain greater transparency and more reliable reporting for taxation and environmental monitoring.
Separately, Egypt’s Holding Company for Food Industries has signed a cooperation protocol with e& Egypt to deploy integrated digital solutions across its modernised consumer cooperatives, including Carry On outlets. Under the agreement, e& Egypt will provide telecommunications and internet services, cloud and digital transformation solutions, e-payment systems, tracking services, and surveillance infrastructure.
The partnership also includes upgrading digital infrastructure at retail branches, enabling e& money services, deploying SuperPay payment terminals, and developing an integrated loyalty points system. The initiative aims to improve operational efficiency, service sustainability, and customer experience at Carry On outlets, which are subsidised cooperatives focused on delivering affordable food and essential goods.
Together, the two deals reflect Egypt’s broader push to modernise retail through secure digital payments, connected infrastructure, and data-led operations.
