Vodafone Oman has launched Wafi, a new loyalty experience that delivers instant rewards without points or minimum spending, marking a first-of-its-kind programme in the Sultanate. Integrated directly into the My Vodafone App, Wafi allows customers to unlock offers across dining, fashion, and entertainment as part of their everyday digital journey.
Unlike traditional loyalty schemes, Wafi does not rely on points accumulation or transaction thresholds. Rewards are automatically available to customers simply for being with Vodafone, reinforcing the programme’s customer-first positioning. The initiative reflects a shift away from transactional loyalty models toward experiences embedded within existing digital interactions.
Aisha Al Kiyumi, Head of Commercial Planning at Vodafone Oman, said the programme was designed around modern customer expectations, where recognition is delivered naturally and in real time. Wafi operates as an extension of the existing customer relationship rather than a separate platform, offering seamless access to benefits through channels customers already use.
The launch further strengthens Vodafone Oman’s fully digital ecosystem, which spans connectivity, payments, engagement, and now rewards. Introduced as a dynamic platform, Wafi will expand through additional partnerships and insights derived from customer engagement, ensuring relevance to everyday lifestyles in Oman.
Vodafone Oman, established through a partnership between Oman Future Telecommunications Company and Vodafone Group, is the country’s only fully digital-first operator, operating on a cloud-based 5G network and serving customers through a nationwide digital and retail footprint.
