Yango Ads, the ad tech arm of Yango Group, has launched its new CPI Plus campaigns in the UAE, introducing a machine-learning-powered solution designed to help businesses drive mobile app installs more efficiently. The new offering optimises ad impressions to reach high-intent users most likely to install an app, enabling advertisers to meet target cost-per-install goals while scaling growth predictably.
CPI Plus expands Yango Ads’ performance product suite by allowing advertisers to pay only for confirmed installs, while accessing premium mobile inventory across partner websites and apps. Advertisers benefit from full-funnel analytics, including post-install conversions and revenue insights, enabling transparent, data-driven optimisation. Campaigns can be run independently or alongside existing performance and engagement strategies to address objectives across every stage of the marketing funnel.
Bassem Yousri, Head of Agency Department at Yango Ads MEA, said the launch reflects the company’s focus on delivering measurable outcomes for UAE businesses. He noted that CPI Plus combines machine learning, advanced targeting, and seamless Mobile Measurement Partner integrations to help brands scale app growth efficiently and achieve predictable ROI across verticals.
To activate CPI Plus campaigns, advertisers simply provide links to their app store listings, with ads redirecting users directly to the app page. Accurate attribution requires integration with a Mobile Measurement Partner, with Yango Ads supporting leading platforms such as Adjust and Appsflyer. Adaptive banners further optimise creative performance across different mobile environments.
The launch comes as the UAE continues to emerge as one of the world’s most mobile-driven digital economies, with smartphone adoption nearing 97% and mobile devices accounting for over 75% of web traffic. This environment has intensified the need for cost-efficient, high-quality user acquisition, positioning CPI Plus as a timely solution for brands seeking sustainable app growth.
