ArabyAds, VIDAA, and Hisense have expanded their strategic partnership to revolutionize CTV advertising in MENA. The collaboration leverages VIDAA’s Smart TV platform and Hisense’s market reach, providing advertisers with data-driven solutions for premium CTV inventory, delivering targeted, measurable, and interactive ad experiences across the UAE and Saudi Arabia.
Pakistan and China are exploring opportunities to launch AI and data science training programs for Pakistani students at top Chinese institutions. The collaboration aims to accelerate Pakistan’s digital transformation and strengthen ties with China in fostering technological growth and innovation in the ICT sector.
A new Mastercard report forecasts Africa’s digital payments economy will reach $1.5 trillion by 2030. Key initiatives focus on empowering SMEs, boosting the fintech sector, and enhancing cross-border payments. The report highlights rising internet penetration and financial inclusion, driving Africa’s shift toward digital transaction adoption.
Zain Kuwait has extended its partnership with the Kuwait Codes initiative and CODED Academy to empower the next generation of digital leaders. The initiative aims to provide coding and technology skills to youth, helping them succeed in software development and programming, and preparing them for the evolving job market.
Apple has launched its Hearing Aid and Hearing Test features in Saudi Arabia, making them available via a free update for AirPods Pro 2. The initiative aims to improve access to hearing health services in the Middle East, supporting people with mild to moderate hearing loss and contributing to regional digital health efforts.
WE has partnered with Commercial International Bank (CIB) to offer tailored financial services to WE customers across Egypt. This collaboration aims to enhance financial inclusion, promote financial literacy, and integrate the informal economy into the formal financial sector, contributing to Egypt’s digital transformation and improving access to banking services.
Carry1st is launching an all-female Mobile Legends: Bang Bang tournament, the Carry1st Africa Cup: MLBB Women’s Invitational Qualifier, in Cairo. The winners will secure a spot at the Esports World Cup in Saudi Arabia. The event aims to give African female players a platform to compete globally.
The PFL has entered a multi-year partnership with StarzPlay to broadcast all its MMA events across the MENA region, including the UAE, Saudi Arabia, and Egypt. Starting April 3 with the 2025 World Tournament, fans can also watch PFL MENA for free, including a key fight in Jeddah on May 9.
The TIEC and Flat6Labs have selected startups for the Invest IT program, designed to support Egypt-based startups in becoming investment-ready. The program provides training, mentorship, and investor connections to help startups secure funding. It is divided into two phases: Preparation and Investor Engagement, aimed at fostering growth and investment opportunities.
Deloitte Digital and NICE have partnered to revolutionize customer service through AI-powered automation. Their collaboration offers businesses customized solutions that enhance customer experience, improve productivity, and create proactive interactions. This alliance aims to provide end-to-end support from strategy to implementation, transforming how businesses engage with customers.
