NowPay, the MENA region’s leading payroll and financial wellness platform, has announced the closure of a $20 million strategic investment round to launch operations in Saudi Arabia through a newly established joint venture, NowAccess, in partnership with United International Holding Company – Tas’heel.
The round brings NowPay’s total funding to $31 million and marks a major milestone in its regional expansion into the Middle East’s largest economy.
NowAccess will deliver advanced payroll administration and processing services across Saudi Arabia, combining NowPay’s proprietary fintech infrastructure with Tas’heel’s strong local presence and operational capabilities. The venture represents a long-term strategic collaboration aimed at driving innovation in the Kingdom’s rapidly evolving fintech and HR technology landscape.
The $20 million investment will be deployed across product development, team building, and go-to-market execution, reflecting NowPay’s long-term commitment to the Saudi market and the strength of its partnership with a trusted local leader.
Mohamed Galal, Managing Director and CEO of eXtra and Acting CEO of Tas’heel, said the partnership unlocks new value in the financial services landscape. He noted that Tas’heel has built a strong foundation in consumer finance, and the launch of NowAccess marks a strategic expansion into payroll-linked, Shariah-compliant financial products.
“This addition strengthens our proposition and allows us to serve both employers and employees with innovative, accessible, and tech-driven solutions tailored to the Saudi market,” he said, adding that the move aligns fully with Vision 2030’s focus on digital transformation, financial wellness, and empowering individuals through more accessible financial services.
Mostafa Ashour, CEO and Co-founder of NowPay, described the investment as a strong vote of confidence in the company’s product, team, and mission.
“Partnering with Tas’heel allows us to bring our proven technology into a high-growth market with the right local expertise,” he said. “We believe Saudi Arabia is on the brink of a payroll and HR tech transformation, and NowPay is ready to lead it.”
NowPay currently serves hundreds of thousands of employees across MENA, providing payroll processing, earned wage access, and financial wellness solutions to enterprises. The launch of NowAccess represents the next phase in its evolution as a regional fintech leader.
