EY has launched Studio+ in the Middle East and North Africa (Mena), introducing a globally integrated offering designed to help organisations reimagine experiences and unlock growth in an AI-driven economy.
The launch was held at EY Mena’s regional headquarters in Riyadh’s King Abdullah Financial District (KAFD), bringing together senior leaders from across multiple industries.
EY Studio+ unites more than 200 regional specialists spanning design, marketing, sales, and customer experience, with direct access to a global network of over 7,000 professionals. The initiative is positioned to support organisations across the region as experience becomes a core driver of competitiveness.
Abdulaziz Al-Sowailim, EY Mena Chairman and CEO, said the region’s accelerating transformation is placing unprecedented demands on organisations. “From digital government services to modernised banking journeys and energy sector platforms, organisations are under pressure to deliver impact at speed. EY Studio+ marks a pivotal change in enabling this progress, combining EY’s global capabilities with deep regional understanding.”
EY Studio+ focuses on delivering end-to-end transformation by integrating design, technology, and commercial insight. The model aims to help organisations create experiences that inspire people, shape markets, and unlock measurable value.
During the launch event, EY signed a memorandum of understanding with stc, reinforcing its commitment to strategic collaboration in Saudi Arabia and to driving ecosystem-led innovation across the Kingdom.
Omar Odeh, EY Mena Consulting Leader, said experience has become the defining source of competitive advantage across sectors. “EY Studio+ supports clients end-to-end, from defining the experience they want to deliver to making it real through technology, data, and execution. This is not about strategy alone but delivering real impact.”
Serkan Memisoglu, EY Mena Studio+ Leader, added that the teams help organisations turn bold experience ambitions into measurable outcomes by combining human-centered design, AI-powered technology, and commercial insight. He noted that this integrated approach represents a fundamental shift in how experiences are conceived, delivered, and scaled.
